RE: UKNM: retail conflicts

[Marcus Exall]

Every consumer goods company that I have known over the last few years

starts quaking in their boots when they think of going to tell the retailers

that they have started selling direct over the web.  You cannot link to the

retailers from your site as you cannot be seen to favour one group over

another.  If you decide to go with the majors only, where does that leave

your business in independent stores?


Does anybody know of a consumer/retail brand that has managed to overcome

this problem?


Marcus

www.advertwizard.com

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-----Original Message-----

From:

ownerchinwag [dot] com

 [

ownerchinwag [dot] com]On">mailto:ownerchinwag [dot] com]On

 Behalf Of Alex

Chapman

Sent: 20 November 2000 14:23

To:

'uk-netmarketingchinwag [dot] com

'

Subject: RE: UKNM: retail conflicts



Consumer retail brands rely onthe goodwill of consumers


retailers like wise rely on the goodwill of consumers


so there isn't necessarily a conflict


there is however an increase in exposure and increase in choice


This benefits everyone


Ahhhh utopia.



;-)



Alex Chapman

BRIFFA

Business Design Centre

Islington

London

N1 0QH


t: 020 7288 6003

f: 020 7288 6004

d: 020 7288 6076


e:

alexbriffa [dot] com

[Sam says: msg chopped]



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