Re: UKNM: Search Engine Optimisation

[David Mill]

Lucy,


You are quite correct that many organisations currently fail

to allocate appropriate budgets to Online Marketing, not

only Search Engine Optimisation.


In fact, some don't conduct it at all!


However, that does appear to be changing and, with regard

to examples of those who are investing in SEO, we indeed

now have many.


All happy customers, I'm pleased to say, and able to measure

the return on their investment through site usage growth.


One problem in our sector, however, appears to be the

plethora of so-called free submission tools and also some

start-ups who are offering questionable registration

services.


Both, of course, can result in zero high listings or, worse,

blacklisting!


Specialist optimisation, experienced additional workarounds

for "difficult" sites and hand-crafted submission procedures

are the only successful solution.


Although, personally, I don't criticise the developers of

"search engine unfriendly" sites - well, not always - as

they are most often required to focus on the interface for

human viewers or particular areas of functionality.


And, in any case, they usually don't possess the additional

skillset.


But I guess that's why people like us exist.


David


+++++++++++++++++++


David Mill

MediaCo (uk)

http://www.media.co.uk

The Online Marketing and Web Publishing Agency


Be Seen - Be  Found - Be Creative


+++++++++++++++++++



At 10:02 22/11/00 +0000, you wrote:

I want to know if anyone has any thoughts on why companies seem to spend

such a small percentage of their online marketing budgets on SEO, Directory

submissions and directory advertising when supposedly 80% of people use

Search Engines and Directories as their first port of call in finding what

they want online.


I think it is astonishing that over 50% of UK websites are not even designed

to be picked up by search engines.


Does anyone know of examples where companies have forked out to ensure this

sort of coverage.  The ROI is hundreds of times better than banner

advertising - yet people seem happy to throw their cash at banners.


I guess it is something to do with measurability - anyway I would be

interested in knowing everyone's thoughts on this............


Lucy Cokes



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