UKNM: Search Engine Optimisation

[Lucy Cokes \(*\\*\)]

I want to know if anyone has any thoughts on why companies seem to spend

such a small percentage of their online marketing budgets on SEO, Directory

submissions and directory advertising when supposedly 80% of people use

Search Engines and Directories as their first port of call in finding what

they want online.


I think it is astonishing that over 50% of UK websites are not even designed

to be picked up by search engines.


Does anyone know of examples where companies have forked out to ensure this

sort of coverage.  The ROI is hundreds of times better than banner

advertising - yet people seem happy to throw their cash at banners.


I guess it is something to do with measurability - anyway I would be

interested in knowing everyone's thoughts on this............


Lucy Cokes


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