Re: UKNM: Brand-building banners

[Ray Taylor]

Ashley Pomeroy <

arptermisoc [dot] org

>



> >>>>True - but my point was that we have learnt to live with TV ads in

> exchange for free programmes<<<<

>

> Yes, by leaving the room and/or changing channel when the appear...

<snip>  ... there are exceptions - the Budweiser beer frog thing, and good

> old Flat Eric - but they're very, very rare, and I wouldn't sit down

through

> an ad break just for that.


That's my point! That degree of creativity for TV ads is mega-expensive. You

could produce a small feature film cheaper. To do Flat Eric or Bud on web

only would be a fraction of the cost, with a much bigger audience than any

TV network anywhere in the world would provide.


One day someone in some big fancy ad agency and/or beer/tentcloth/razorblade

company will cotton on (pun not intended) to this fact and start ordering

the big guns to sort it.


When this happends, smart online ads (probably not 486*60 banners) that

people choose to watch will become the rule, not the exception.


Which will be a good time to start talking about the death of the banner.


Ray Taylor

If you want to send me a bottle of scotch for Christmas, please note my new

work address: York House, 78 Queen Victoria Street, London, EC4N 4SJ

Tel: 020 7329 7333 Fax: 020 7329 7444

Sending it by helicopter? Check out:

http://uk2.multimap.com/map/photo.cgi?client=photo&scale=10000&X=532500&Y=18

1000&width=700&height=410&gridn=181033&gride=532434

(you might need to join the two bits of that URL together)



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