Re: UKNM: Brand-building banners

[Ashley Pomeroy]

>>>>True - but my point was that we have learnt to live with TV ads in

exchange for free programmes<<<<


Yes, by leaving the room and/or changing channel when the appear. I don't

think anybody I know actually watches adverts through choice, no matter

how well they are made. Perhaps they do in your household, but that's

because you work in marketing - real people channel-surf furiously. Okay,

there are exceptions - the Budweiser beer frog thing, and good old Flat

Eric - but they're very, very rare, and I wouldn't sit down through an ad

break just for that.


The one exception to this would be trailers in cinemas, which are often as

entertaining as the feature - in some cases they're a useful money-saver

as you can extrapolate the entire film from the information in the

trailer. The trailer for 'Double Jeopardy', for example, which consisted

of a series of chronological snippets of major plot points in the film,

including the ending, more-or-less.


I seem to have strayed from the point, which is good. As for banners, some

people have learned to live with them so well that I don't even see them,

or get annoyed when I do.


-

"In the land of the blind, the blindest man is king"

Ashley Pomeroy -

arpslab [dot] org

 - http://www.ashleypomeroy.com/


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