Re: UKNM: Brand-building banners

[Zing!n Media]

True - but my point was that we have learnt to live with TV ads in exchange

for free programmes so perhaps we should learn to live with banners. I

didn`t mean that they necessarily perform in the same way.


Paul


==


Paul Carr

Managing Editor


Zingin.com - The UK's finest internet guide.

http://www.zingin.com

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----- Original Message -----

From: Ashley Pomeroy <

arptermisoc [dot] org

>

To: <

uk-netmarketingchinwag [dot] com

>

Sent: Monday, November 20, 2000 2:11 PM

Subject: Re: UKNM: Brand-building banners



> >>>>Yes banners are a pain in the arse and, yes, they do take up bandwidth

> but, then again, TV ads have been interrupting programmes for years.<<<<

>

> There is no comparison, though. A banner ad is a little itty-bitty

> flashing image at the top of a webpage, whereas a television advert is a

> full-screen, full-motion sound and video-fest. It's not as if television

> adverts exist as tiny little boxes at the top of regular television

> programmes. Or that banner adverts exist as full-screen pop-up flash

> windows that interrupt the site for ninety seconds.

>

> -

> "In the land of the blind, the blindest man is king"

>

Ashley Pomeroy - arpslab [dot] org - http://www.ashleypomeroy.com/

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