Re: UKNM: Brand-building banners

[Giles Turnbull]

At 00:08 22/11/00, Ashley wrote:

>I seem to have strayed from the point, which is good. As for banners, some

>people have learned to live with them so well that I don't even see them,

>or get annoyed when I do.


[Sorry for my delay responding to this thread]

We recently covered something about this on WtW. The essence being that ads

that are *not* banner-shaped are getting better responses overall.


http://writetheweb.com/read.php?item=88


- Giles



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