UKNM: Re: UKNM Digest V1 #765

[Arjo Ghosh]

------------------------------


Lucy,


It seems that there is now an increasing awareness of the potential of a

properly conducted SEO campaign. Many companies are building sites with

search engine compatibility/friendliness at the core of the design. There

has been a lot of people offering SEO services in the past, who have not put

more than the cost of a bit of software into there service R&D, and who now

recognise that a lot of work has to go into a coordinated strategy...


Add to that the multitude of development technologies and positioning

methods and it's all as clear as mud.


At the heart of any good service now is a complete results driven approach

measuring unique user numbers tracked to specific areas of the SEO campaign.

The result is a totally measurable solution which can be accurately compared

across the whole marketing strategy including banners, affiliates etc...


Position is vanity, profiled traffic is king!


Arjo Ghosh


+++++++++++++++++++



At 10:02 22/11/00 +0000, you wrote:

I want to know if anyone has any thoughts on why companies seem to spend

such a small percentage of their online marketing budgets on SEO, Directory

submissions and directory advertising when supposedly 80% of people use

Search Engines and Directories as their first port of call in finding what

they want online.


I think it is astonishing that over 50% of UK websites are not even designed

to be picked up by search engines.


Does anyone know of examples where companies have forked out to ensure this

sort of coverage.  The ROI is hundreds of times better than banner

advertising - yet people seem happy to throw their cash at banners.


I guess it is something to do with measurability - anyway I would be

interested in knowing everyone's thoughts on this............


Lucy Cokes

--


Bespoke Promotions

Specialist search engine promotion services

-------------------------------

Check your position for Free!

http://www.bespoke-promotions.com

Tel: +44 (0) 1273 683 404



~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~

Spending too long reading these emails and not enough time working?

Could be time for a new job. For all the best jobs in IT, New media,

        and E-Commerce, come to RevolutionVisit

           at London Olympia 2 24/25 November.


     See http://www.revolutionvisit.com/1 to find out more.

~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~

  To unsubscribe or change your list settings go to

http://www.chinwag.com/uk-netmarketing or

helpchinwag [dot] com