Re: UKNM: Email marketers

[Nick Gilbert]

How many times has anyone on this list received an unsolicited email and

actually responded to it i.e.bought something/visited a web site and clicked

on a banner?


I'm not going to say we haven't done it before - we did in the early days

(1997). But ultimately there was no way of measuring the response. Did the

people who received our email go on to visit our site? Who knows?

Furthermore, we received a not insignificant number of angry emails. Did

those angry recipients then go on to tell their friends and acquaintances

about their experience of our site? Maybe, maybe not.


I don't know about anyone else, but to my mind, unsolicited email is the

lowest form of marketing - lower even than junk mail where at least the

sender has gone to the expense of producing and mailing the letter. As for

opt-in email, that's a different kettle of fish but show me a decent opt-in

list that accurately reflects the market you're targetting and I want to

know about it.


So there you go. My thoughts for the day.


Cheers,

Nick

NewsNow.co.uk


At 09:53 23/11/00 +0000, you wrote:

>>>>>where 'email marketing' ends and 'email spamming' begins.<<<<

>

>Although technically spam is any mail which is repeated over and over

>again, I think that dullness is the signifier. Dull stuff is marketing,

>semi-interesting stuff (porn, pyramid schemes, 'Help Save the Brazilian

>Rainforests' and 'Beware of GoodTimes') is spam.

>

>I think people assume that 'multi-level marketing' schemes, anything which

>has 'THIS IS PERFECTLY LEGAL!' in the second line, and adverts for Horny

>Belinda's WebCam are spam, although amusing to read. I delete this, and

>add the sender to my procmail filter. I don't know why they bother -

>perhaps it's satire.

>

>Standard dull 'Hello and welcome to the N newsletter - lots of promotional

>guff, plus a competition' email would be marketing.

>

>Does anybody jump for glee when the recieve a mail from a company with

>'Dear [clientname]' at the top, and feel a wave of good cheer as they read

>about their opportunity to 'source and buy professional services and

>register for FREE!', or what?

>

>-

>"In the land of the blind, the blindest man is king"

>

Ashley Pomeroy - arpslab [dot] org - http://www.ashleypomeroy.com/

Nick Gilbert

NewsNow Publishing Ltd.

Tel: +44 (0)20 7471 0400

Fax: +44 (0)20 7471 0401

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