Re: UKNM: Email marketers

[Ashley Pomeroy]

>>>>where 'email marketing' ends and 'email spamming' begins.<<<<


Although technically spam is any mail which is repeated over and over

again, I think that dullness is the signifier. Dull stuff is marketing,

semi-interesting stuff (porn, pyramid schemes, 'Help Save the Brazilian

Rainforests' and 'Beware of GoodTimes') is spam.


I think people assume that 'multi-level marketing' schemes, anything which

has 'THIS IS PERFECTLY LEGAL!' in the second line, and adverts for Horny

Belinda's WebCam are spam, although amusing to read. I delete this, and

add the sender to my procmail filter. I don't know why they bother -

perhaps it's satire.


Standard dull 'Hello and welcome to the N newsletter - lots of promotional

guff, plus a competition' email would be marketing.


Does anybody jump for glee when the recieve a mail from a company with

'Dear [clientname]' at the top, and feel a wave of good cheer as they read

about their opportunity to 'source and buy professional services and

register for FREE!', or what?


-

"In the land of the blind, the blindest man is king"

Ashley Pomeroy -

arpslab [dot] org

 - http://www.ashleypomeroy.com/


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