RE: UKNM: Email marketers

[Teddie (*\\*)]

Elsa


Its pretty much cut and dry over the opt-in not opt-out issue.


Some companies like ourselves and Avenue A will buy into opt-in lists from

list brokers to reach a targeted audience.

See the summary from our website below.


What is Unsolicited Bulk Email (UBE or Spam)?

An email that is sent to an individual that contains information regarding

a product or service that the individual has requested. An email from

someone you do not know personally where there is no option to be removed

from the mailing list.


What is not UBE?

An email is not a spam when the individual has "signed up" to receive the

information and there is a simple process to follow to get removed from the

mailing list, such as reply with REMOVE or a link to a URL where they may

unsubscribe.


Is UBE illegal?

Not as such, however the sending of UBE is considered to be unacceptable

because:

-It interferes with the operation of the Internet.

-It creates unwanted traffic for the recipients.

-It increases support overheads for ISPs.


What are the implications of the data protection act?

The data protection act 1998 came into force on March 1 2000. The

Guidelines produced by the Data Protection Registrar to explain the Data

Protection Principles give a number of conditions and tests to apply. In

particular, the ISP should look for positive answers to all the following

questions:


Were people aware that their email address was being collected?

Is the email being sent obviously connected to the collection of the

address?

Was there a way of "opting out" from receiving email?

Is there a way for the recipient of the email to revoke their previous

permission?



Teddie

_________________________________________

Neutralize (*\*)

Independent Online Marketing Services

T: +44 (0)1209 210910

F: +44 (0)1209 210910

M: +44 (0)7970 128885

E:

teddieneutralize [dot] com

U: http://www.neutralize.com

_________________________________________

List your inventory in the UK section of TheAdStop.com

Offices:  USA | UK | China | Korea | India | Russia

http://uk.TheAdStop.com  Directory of Internet Advertising!

_________________________________________



-----Original Message-----

From:

ownerchinwag [dot] com

 [

ownerchinwag [dot] com]On">mailto:ownerchinwag [dot] com]On

 Behalf Of Elsa

Weill

Sent: 22 November 2000 15:02

To:

uknmchinwag [dot] com

Subject: UKNM: Email marketers



I am currently looking into email marketers... and wondering where 'email

marketing' ends and 'email spamming' begins. Do you guys know any of the

companies listed below? Do they work in the UK? If so, what is your feeling

about such email offering - good or bad news for the new media industry.

All

thoughts welcome.


yesmail.com

netcreations - aka, postmaster direct

message media

exactives

Avenue A


Thanks,

Elsa



~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~

Spending too long reading these emails and not enough time working?

Could be time for a new job. For all the best jobs in IT, New media,

        and E-Commerce, come to RevolutionVisit

           at London Olympia 2 24/25 November.


     See http://www.revolutionvisit.com/1 to find out more.

~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~

  To unsubscribe or change your list settings go to

http://www.chinwag.com/uk-netmarketing or

helpchinwag [dot] com