Re: UKNM: Email marketers

[Andrew Petherick]

I can answer this!


Spam is effectively unsolicited mail where the recipient has not requested

the email he/she is receiving;  it's illegal in many places.  Next up the

ladder comes opt-out, where the recipient has decided to tick a box to say

that they would like to be sent emails in the future about that companies

products (sometimes allowing that company to pass their email address on to

other companies).  Finally (the domain which Mailtrack is involved in

Europe) comes permission based email, where a person will specifically ask

to receive email on a certain subject until they no longer want it.  They

then remove themselves from the list.  With the opt-in method, the consumer

is given 100% control, and the marketer achieves extremely high response

rates (up to 15%).  The companies you listed are US companies operating

primarily in the US (Avenue A is an ad agency with email capabilities).



----- Original Message -----

From: Elsa Weill <

elsagnash [dot] co [dot] uk

>

To: <

uknmchinwag [dot] com

>

Sent: Wednesday, November 22, 2000 3:02 PM

Subject: UKNM: Email marketers



> I am currently looking into email marketers... and wondering where 'email

> marketing' ends and 'email spamming' begins. Do you guys know any of the

> companies listed below? Do they work in the UK? If so, what is your

feeling

> about such email offering - good or bad news for the new media industry.

All

> thoughts welcome.

>

> yesmail.com

> netcreations - aka, postmaster direct

> message media

> exactives

> Avenue A

>

> Thanks,

> Elsa



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