Re: UKNM: Average site visit durations

[Alex Bainbridge]

>From our stats - if someone visits our homepage (www.first48.com) - and

they

are interested - then they will take 45 seconds to leave and go to the next

page on our site. If we hold someone too long on the first page (by putting

up too many options) then we haven't started them exploring the site - so

you may lose them altogether as a visitor.


Some of our visitors go straight into the relevant page that they are

looking for (bypassing the first page) - and they get their informaiton in

the 45 seconds -> 1 minute - - and they are out of the site - this is not

seen as an unsuccessful visit - just a brief one. They may well return as we

gave them the info that they wanted. (such as a link to another company - or

a bit of information such as whether a visa is required for travel to XYZ)


People who are buying stay for 10 - 15 mins or so - not because it is

difficult to buy - but because of the choice available (people need to feel

happy about the holiday they are about to buy - this is not like buying an

item that is well known or reviewed elsewhere). They also come back time and

time again before they buy (not disclosing real stats anymore now that I

realise that these messages are getting put on the chinwag website - and

google has picked up some of my previous posts that gave some of our ideas

away! - I dont think our competitors are on this list but they can use

google !)


On tescos I see that the site duration is 30 mins (latest NMA) - I guess

that this is becuase of the required time to complete a transaction (still

shorter than in the shop)


Some stats can be confused by people who leave their computers on your site

having left you physically. As I write we have someone on our site who

hasn't changed pages for the last 2 hours - but they are still online - and

looking at one of our pages - but I don't guess that this should be included

in our site duration stats.... this is also changed by the fact that our

cybercafe in Kathmandu, Nepal keeps our site up on the screens! - again

changing the duration statistics.


In my mind I more effort should be made on making sure that each customer

wants to be on your website - don't do advertising that gets someone to your

first page but then does nothing more.  If other sites are averaging 1 min

then this is a lot of "ins & outs" - as I rekon that it takes 45 seconds to

read the first page...


alex

http://www.first48.com




----- Original Message -----

From: Andrew Smith <

andrewsobjectmarketing [dot] com

>

To: <

uk-netmarketingchinwag [dot] com

>

Sent: Thursday, November 23, 2000 4:12 PM

Subject: UKNM: Average site visit durations



> I seem to remember reading somewhere about average site visit duration for

> the Web - could be mistaken,

> but it was something like around 1 minute.

>

> We have client with av site visit length of around 11 minutes - which

> strikes me as quite good.

>

> Anyone have any thoughts/insight into av site visit durations?

>

> Cheers

> Andrew



~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~

Seminars, exhibitions, networking events, parties, conferences.

     Finding it difficult to keep up and plan ahead?


Sign up for Chinwag's weekly new media events newsletter,

all the events you need to know about, direct to your inbox.


  http://www.chinwag.com/uk-netmarketing/e_index.shtml

~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~

  To unsubscribe or change your list settings go to

http://www.chinwag.com/uk-netmarketing or

helpchinwag [dot] com