RE: UKNM: Average site visit durations

[Casper Moller]

The data we've seen it around 6 minutes on average for the Web, 7 for sports

sites and up to 29 minutes for some of our properties. However, you still

need to analyse the data a bit more. E.g. the average visit length might be

11 minutes, but if the users only come there once or come every couple of

months then it could be a problem. Therefore it might actually be attractive

to have a user who only spends 1 minute per visit, but does it 4 or 5 times

per day. In general, though, it's more likely that a user who comes back

that often will spend 4-5 minutes instead (something I've seen with a lot of

the football news sites).


Casper

:-)


-----Original Message-----

From: Andrew Smith [

andrewsobjectmarketing [dot] com (mailto:andrewsobjectmarketing [dot] com)

]

Sent: 23 November 2000 08:12

To:

uk-netmarketingchinwag [dot] com

Subject: UKNM: Average site visit durations



I seem to remember reading somewhere about average site visit duration for

the Web - could be mistaken,

but it was something like around 1 minute.


We have client with av site visit length of around 11 minutes - which

strikes me as quite good.


Anyone have any thoughts/insight into av site visit durations?


Cheers

Andrew



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