Re: UKNM: Average site visit durations

[will rowan]

Andrew


Media metrix gives a usa top 10 for stickiness in September - from 100 to

350

minutes over the calendar month

http://www.mediametrix.com/data/metrixcentral.jsp?language=us#5b

These sites all look to have inherently 'sticky' activities - how often do

your client's visitors return during a month? Clearly at 11 minutes average

visit length they're not that far off the .com top 10. (Media metrix doesn't

reveal how often their top 10 sites are visited)


Will


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Andrew Smith wrote:


> I seem to remember reading somewhere about average site visit duration for

> the Web - could be mistaken,

> but it was something like around 1 minute.

>

> We have client with av site visit length of around 11 minutes - which

> strikes me as quite good.

>

> Anyone have any thoughts/insight into av site visit durations?

>

> Cheers

> Andrew



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