Re: UKNM: (Please Help) A European naming convention

[Mike Down]

I have no research but just my thoughts.


Personally I'm more familiar with the www.company.xx/product method and is

certainly predominant out there, it just seems more logical. Regardless of

whether they remember the name of the product if they know the main domain

for the company they can always look on the site.


More importantly though with the fomat www.brand.company.xx - if a user

mis-types the domain name with the embedded product name then they'll get

nothing - not even "file not found" and a redirect to the home page. They

also then have a problem - did they get the product or the company name or

even the order incorrect.


Cheers


Mike


-----Original Message-----

From: Moore, Garry <

gmooremodemmedia [dot] com

>

To:

uknmchinwag [dot] com

 <

uknmchinwag [dot] com

>

Date: 24 November 2000 18:03

Subject: UKNM: (Please Help) A European naming convention


>Hi all,

>

>In recent discussions with a Client, the subject of domain names has come

up

>several times.  They are trying to come up with a European naming

>convention.  So far the main problem is deciding between using

>www.brand.company.xx or www.company.xx/brand.

>

>Does anyone know of any research on the different methods and the consumers

>preference/response to each?



~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~

   Seminars, exhibitions, networking events, parties, conferences.

        Finding it difficult to keep up and plan ahead?


    Sign up for Chinwag's weekly new media events newsletter,

   all the events you need to know about, direct to your inbox.


   http://www.chinwag.com/uk-netmarketing/e_index.shtml

~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~

  To unsubscribe or change your list settings go to

http://www.chinwag.com/uk-netmarketing or

helpchinwag [dot] com