UKNM: Re: (Please Help) A European naming convention

[Tim Ireland]

"Moore, Garry" <

gmooremodemmedia [dot] com

> asked:

> In recent discussions with a Client, the subject of domain names has come

up

> several times.  They are trying to come up with a European naming

> convention.  So far the main problem is deciding between using

> www.brand.company.xx or www.company.xx/brand.

>

> Does anyone know of any research on the different methods and the

consumers

> preference/response to each?


>From a keyword perspective (assuming that 'brand' is what the consumer will

most likely be searching for, there is a slight ranking boost to be had from

placing this keyword first.


That said, consumers have a clearer understanding of the 'folder' method,

even if they may not understand what this signifies. If it's a fairly unique

brand, then I'd go for www.company.com/brand - but that's just me.


Tim Ireland

Director of Marketing

www.designercity.com



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