Re: UKNM: Search Engines digression

[Felix Velarde]

>We all know that people were once payed a fortune for HTML coding,

>once everyone realised you didn't need a computer science degree to 

>knock up

>a HTML page the price dropped, or at least the requirements for a 

>good HTML

>coder extended beyond the ability to use a few <TABLE> & <P> tags !


At the end of the day, price is not about cost, it's about 

combination: we charge huge fees for a combination of graphic design 

(generally represented by a natural talent), html (as you say, a 

doddle) and marketing (which, imo, is mostly common sense), but then 

our clients are liable to get millions of pounds of business out of 

it (well, one of them does).


How should we charge, by individual discipline, or the combination? 

My feeling is that if we were under pressure financially, we would 

not be relaxed enough to be able to come up with our solutions.


If I had my druthers, I'd be getting a commission on every sale my 

client makes, on top of payment for the basic cost of each individual 

discipline. But not many clients are set up that way, and the 

majority of those that are don't understand the principle of an 

equitable arrangement based on shared risk, or are interested only in 

joint ventures, which we aren't interested in (we already specialise).


Just my 2cents worth - unless it's measured in bandwidth, in which 

case it's around .0000002cents, or in chargeable time, in which case 

it's around a tenner - your choice.


Felix Velarde


Managing Director Head New Media


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