Re: UKNM: Search Engines digression

[Felix Velarde]

On 1/10/98 I read:

>>>our clients are liable to get millions of pounds of business out of

>>it (well, one of them does).

>

>Is this a factor, just because a company makes a lot of money 

>doesn't give

>a company the right to rip them off ?

>

>or does it ?


We charge our clients what our various skills, in combination, are 

worth. Hopefully our clients are willing to pay the rates we ask 

because they believe that we can produce the results that they want. 

We've only lost one client in the last year, and that was because we 

could not convince them of the value of that which they were 

receiving. We therefore deserved not to keep them... failure is 

self-limiting, and I once based a whole public rant about new media 

companies on survival of the fittest. Hopefully, the same situation 

(vis-a-vis losing a client like that) won't happen again, and 

hopefully we will remember the lessons we learnt. But if a fifty 

grand job produces a five million pound contract with no product 

involved at either end, who's getting ripped off?



Felix Velarde


Managing Director Head New Media


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