RE: UKNM: so net marketing types?

[Richard Houston]

steve wrote:

>And as far as the campaign is concerned, it is darn ugly, but effective.


Quite. It must have cost a fair old whack to buy the ad, so why didn't they

spend a little more time (=money) on the execution? When all's said and

done, though, it gets my vote as an effective piece of advertising. Oh - and

did Aayone else click through and find the URL www.skydigital.com/*portal* ?


Richard Houston.

Account Planner, Brann Interactive.

T: 0171 806 7000

M: 0961 116 059


> -----Original Message-----

>

From: Steve Johnston [SMTP:steveimrg [dot] org]

> Sent:	Thursday, October 01, 1998 4:12 PM

>

To: uk-netmarketingchinwag [dot] com

> Subject:	Re: UKNM: so net marketing types?

> 

> On 01/10/98, at 15:11, Nigell Boulton wrote: 

> 

> >how many people that read the daily star could afford to get digi tv

> right

> >now.???

> 

> Ooooh the prejudice...

> 

> Nigel, whoever a typical Daily Star reader is, I'd hazard a guess that

> Playstation and Satellite decoder ownership levels are above average. And

> Rup. Murdoch doesn't continue to expand his wealth overestimating the

> intelligence of his customers. Not that I know anything about the

> intelligence of your average Daily Star reader or Capital FM listener, I

> hasten to add.

> 

> And as far as the campaign is concerned, it is darn ugly, but effective.

> 

> 

> Steve Johnston

> Director of Development

> IMRG (Interactive Media in Retail Group)

> 

> http://www.imrg.org/

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