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Subject: RE: UKNM: not net marketing
From: Patrick Irwin
Date: Fri, 2 Oct 1998 16:26:00 +0100

Classic tease and reveal tactic, This is Sky once again trying to 'own'
a delivery channel. Think 'digital', think 'Skydigital' Think how many
people refer to anything other than trad terrestrial as 'Sky', whether
it is or not. Sky are therefore looking to claim the ground before the
competition. But then from where I work I would say that, wouldn't I....

Patrick Irwin
Carlton Online
pirwinatcarltononline [dot] com <pirwinatcarltononline [dot] com (mailto:pirwinatcarltononline [dot] com)>
+44 (171) 663 6312


-----Original Message-----
From: Richard Houston [SMTP:rhoustonatbrann [dot] co [dot] uk]
Sent: 01 October 1998 18:09
To: uk-netmarketingatchinwag [dot] com
Subject: UKNM: not net marketing

Hello.

Has anyone noticed how Sky Digital's TV and poster adverts are
totally
unbranded?

Weird, surely, since the values for which they are seeking to
stimulate
demand are (will be) satisfied equally (down, pedants, down!) by
ONDigital.

[ Apart from interactivity, of course, the demand for which
will not by
satisfied by either system ... yet (ahem). ]

Having said that, I haven't been out much today, so maybe
they'll have done
a "Eurostar" on me by now.

Richard Houston.
Account Planner, Brann Interactive.
T: 0171 806 7000
M: 0961 116 059

> -----Original Message-----
> From: Cait Hurley [SMTP:caitatlondon [dot] virgin [dot] net]
> Sent: Thursday, October 01, 1998 4:25 PM
> To: uk-netmarketingatchinwag [dot] com
> Subject: RE: UKNM: so net marketing types?
>
> *shocked*
>
> Brand awareness? I mean the ads are hardly 'buy' friendly are
they?
> They're
> just selling the name.
>
> Maybe I should go in to marketing...
>
> At 16:00 01/10/98 +0100, you wrote:
> >nigell boulton, rather pompously i thought, wrote:
> >>how many people that read the daily star could afford to get
digi tv
> right
> >>now.???
> >
> >daily star readers / megastar readers: the same? i woudn't
have thought
> so.
> >
> >Richard Houston.
> >Account Planner, Brann Interactive.
> >T: 0171 806 7000
> >M: 0961 116 059
> >
> >> -----Original Message-----
> >> From: Nigell Boulton [SMTP:nigellatiname [dot] com]
> >> Sent: Thursday, October 01, 1998 3:11 PM
> >> To: uk-netmarketingatchinwag [dot] com
> >> Subject: Re: UKNM: so net marketing types?
> >>
> >> how many people that read the daily star could afford to
get digi tv
> right
> >> now.???
> >>
> >> -----Original Message-----
> >> From: Stefan Magdalinski <stefanatisness [dot] org>
> >> To: uk-netmarketingatchinwag [dot] com

<uk-netmarketingatchinwag [dot] com>
> >> Date: 01 October 1998 14:54
> >> Subject: UKNM: so net marketing types?
> >>
> >> >http://www.capitalfm.co.uk
> >> >
> >> >http://www.megastar.co.uk
> >> >
> >> >I'd be curious to garner your authoritative opinions as to
the quality
> >> >of this campaign.
> >> >
> >> >--
> >> >/**
> >> >Stefan Magdalinski m 0370 67
70 58
> >> >stefanatisness [dot] org h 0171 580
0831
> >> >it's isness as usual...
**/
>

>
> -------------------------------------------------------------
> Cait Hurley 0171 479 4420
> Producer http://www.virgin.net ICQ: 1257510
> -------------------------------------------------------------


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