Re: UKNM: not net marketing

[Nick Suckley]

>the event that prompted my original email was hearing someone who should

>have known better refer to "those fuzzy ondigital ads" which are, of course,

>sky digital ads.


Maybe we're just being too academic about them.......maybe they are just

crap ads ;-) It could be that everyone involved in the campaign has been

working too closely with dtv and overestimated the level of consumer

awareness of what digital's all about.


If people are getting mixed up it could be that ON Digital are already onto

a bit of a winner with that name being a generic. "Mum, what's on digital

tonight?"



Nick


Suckley Media

Independent media planning for the net

nick [dot] suckleyvirgin [dot] net

0171 286 2575