Re: UKNM: so net marketing types?

[Ray Taylor]

Cait Hurley <

caitlondon [dot] virgin [dot] net

> wrote:

>Ray.

>

>I am at a loss.

>

>What are you doing in this business?

>

>Do you not aspire to make any content or design actually worthwhile?

>

>I don't know what to say - that's the most depressing thing I've read in

>months.


Well, not being a designer, I leave design up to the professionals and have

a great deal of respect for designers that do it well. I hate to disappoint,

let along depress, but I spend (too) many hours a day staring at a computer

screen and find it difficult to be personally moved by anything I see on it.


The Internet is a commercial medium and fast becoming a mass medium though

some, I am sure, would prefer to restrict its use to those qualified to

appreciate its finer points. Whether you find the Sky Digital campaign

aesthetically pleasing or not will depend on your taste. But I find it

difficult to see how anyone can argue that it is not effective, particularly

given the high click through rate they are getting so far.


Well done to Capitalfm for having the balls to try it out. For the short

time the campaign will run it is hardly likely to tarnish their reputation

to lose the home page for a few seconds a time. I wish more media owners

were prepared to be this flexible with their inventory.


The thing I find sad is that so many people in a supposedly revolutionary

new medium are so set in their ways and blinded by prejudice that they feel

they must always knock companies such as Sky, despite the fact that Sky are

obviously showing a very positive approach to Internet advertising.


Bloody good campaign. Ten out of ten. Measure its success by (1) the results

and (2) the degree of outrage caused in the enemy's camp.


Have a nice weekend folks!


Ray Taylor

NMC/Adplan

0181 639 0015


>At 21:09 01/10/98 +0100, you wrote:

>>

>>So web sites are beautiful are they?

>>

>>Anyone know who designed the banner and if she/he needs any more work?

>>

>>Ray Taylor

>>NMC/Adplan

>>0181 639 0015

>>

>

>Stefan Magdalinski <stefanisness [dot] org> wrote:

>>

>>>

>>>http://www.capitalfm.co.uk

>>>

>>>http://www.megastar.co.uk

>>>

>>>I'd be curious to garner your authoritative opinions as to the quality

>>>of this campaign.


>>>

>>>--

>>>/**

>>>Stefan Magdalinski                             m 0370 67 70 58

>

>>stefanisness [dot] org h 0171 580 0831

>>>it's isness as usual...                                    **/

>>

>>

>>

>

>

>

>-------------------------------------------------------------

>Cait Hurley                                     0171 479 4420

>Producer http://www.virgin.net                  ICQ:  1257510

>-------------------------------------------------------------