Re: UKNM: so net marketing types?

[Cait Hurley]

I can't bring myself to reply to this nonsense.


>Well, not being a designer, I leave design up to the professionals and have

>a great deal of respect for designers that do it well. I hate to disappoint,

>let along depress, but I spend (too) many hours a day staring at a computer

>screen and find it difficult to be personally moved by anything I see on it.

>

>The Internet is a commercial medium and fast becoming a mass medium though

>some, I am sure, would prefer to restrict its use to those qualified to

>appreciate its finer points. Whether you find the Sky Digital campaign

>aesthetically pleasing or not will depend on your taste. But I find it

>difficult to see how anyone can argue that it is not effective, particularly

>given the high click through rate they are getting so far.

>

>Well done to Capitalfm for having the balls to try it out. For the short

>time the campaign will run it is hardly likely to tarnish their reputation

>to lose the home page for a few seconds a time. I wish more media owners

>were prepared to be this flexible with their inventory.

>

>The thing I find sad is that so many people in a supposedly revolutionary

>new medium are so set in their ways and blinded by prejudice that they feel

>they must always knock companies such as Sky, despite the fact that Sky are

>obviously showing a very positive approach to Internet advertising.

>

>Bloody good campaign. Ten out of ten. Measure its success by (1) the results

>and (2) the degree of outrage caused in the enemy's camp.

>

>Have a nice weekend folks!

>

>Ray Taylor

>NMC/Adplan

>0181 639 0015

>

>>At 21:09 01/10/98 +0100, you wrote:

>>>

>>>So web sites are beautiful are they?

>>>

>>>Anyone know who designed the banner and if she/he needs any more work?

>>>

>>>Ray Taylor

>>>NMC/Adplan

>>>0181 639 0015

>>>

>

>>Stefan Magdalinski <stefanisness [dot] org> wrote:

>>>

>>>>

>>>>http://www.capitalfm.co.uk

>>>>

>>>>http://www.megastar.co.uk

>>>>

>>>>I'd be curious to garner your authoritative opinions as to the quality

>>>>of this campaign.

>

>>>>

>>>>--

>>>>/**

>>>>Stefan Magdalinski                             m 0370 67 70 58

>

>>>stefanisness [dot] org h 0171 580 0831

>>>>it's isness as usual...                                    **/



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Cait Hurley                                     0171 479 4420

Producer http://www.virgin.net                  ICQ:  1257510	

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