Re: UKNM: so net marketing types?

[Nick Suckley]

>I can see your point, BUT consumers are more likely to be disappointed in

>what they're getting at the moment, when they compare it to the television

>ad campaign......


Yup, I agree. Sky had their fingers burned badly a decade ago when they

launched their satellite service. Uptake was so slow and they were losing so

much money there were doubts over its long term viability. Programming is

better this time around but there is a risk that it won't live up to the

hype. Unfortunately, they don't have years to get established so expect the

hype to continue and expect more re runs of Family Ties!



Nick

Suckley Media

Independent media planning for the net

nick [dot] suckleyvirgin [dot] net

0171 286 2575


-----Original Message-----

From: Zelda Rhiando <

zeldasunbather [dot] co [dot] uk

>

To:

uk-netmarketingchinwag [dot] com

 <

uk-netmarketingchinwag [dot] com

>

Date: 02 October 1998 15:54

Subject: Re: UKNM: so net marketing types?



>>>Nigel, whoever a typical Daily Star reader is, I'd hazard a guess that

>>Playstation and Satellite decoder ownership levels are above average. And

>>Rup. Murdoch doesn't continue to expand his wealth overestimating the

>>intelligence of his customers. Not that I know anything about the

>>intelligence of your average Daily Star reader or Capital FM listener, I

>>hasten to add.

>>

>>Reminds me of an old joke:

>>Q. What do you call the box that you see attached to a satellite dish?

>>

>>A. A council house

>>

>>Horribly predjudiced but true (I know - I come from Sunderland!). It has

>>always been the case that mass market households are *the* early adopters

of

>>home entertainment equipment (VCRs, Squarials (!), Sky, games consoles).

>>This is especially true where money is tight because home entertainment is

>>cheap entertainment. Has anyone actually *been* to Dixons recently?

>

>Yes - I was in there yesterday, checking out the 'Sky Digital' box and

>service....and the way in which Dixon's salespeople were demo'ing it (they

>*definitely* need some training).

>

>I can see your point, BUT consumers are more likely to be disappointed in

>what they're getting at the moment, when they compare it to the television

>ad campaign......


>

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