Re[2]: UKNM: so net marketing types?

[Geoffrey Inns]

PC Display aesthetics aside, we should of course continue to argue the toss. 

However, whatever individual industry opinion about the Sky campaign, it worked.

In fact it did extremely well on CTR alone.


____________________Reply Separator____________________

Subject:    Re: UKNM: so net marketing types?

Author: Cait Hurley <

caitlondon [dot] virgin [dot] net

>

Date:       06/10/98 11:32


I can't bring myself to reply to this nonsense.


>Well, not being a designer, I leave design up to the professionals and have

>a great deal of respect for designers that do it well. I hate to disappoint,

>let along depress, but I spend (too) many hours a day staring at a computer

>screen and find it difficult to be personally moved by anything I see on it.

>

>The Internet is a commercial medium and fast becoming a mass medium though

>some, I am sure, would prefer to restrict its use to those qualified to

>appreciate its finer points. Whether you find the Sky Digital campaign

>aesthetically pleasing or not will depend on your taste. But I find it

>difficult to see how anyone can argue that it is not effective, particularly

>given the high click through rate they are getting so far.

>

>Well done to Capitalfm for having the balls to try it out. For the short

>time the campaign will run it is hardly likely to tarnish their reputation

>to lose the home page for a few seconds a time. I wish more media owners

>were prepared to be this flexible with their inventory.

>

>The thing I find sad is that so many people in a supposedly revolutionary

>new medium are so set in their ways and blinded by prejudice that they feel

>they must always knock companies such as Sky, despite the fact that Sky are

>obviously showing a very positive approach to Internet advertising.

>

>Bloody good campaign. Ten out of ten. Measure its success by (1) the results

>and (2) the degree of outrage caused in the enemy's camp.

>

>Have a nice weekend folks!

>

>Ray Taylor

>NMC/Adplan

>0181 639 0015

>

>>At 21:09 01/10/98 +0100, you wrote:

>>>


>>>So web sites are beautiful are they?

>>>

>>>Anyone know who designed the banner and if she/he needs any more work?

>>>

>>>Ray Taylor

>>>NMC/Adplan

>>>0181 639 0015

>>>

>

>>Stefan Magdalinski <stefanisness [dot] org> wrote:

>>>

>>>>

>>>>http://www.capitalfm.co.uk

>>>>

>>>>http://www.megastar.co.uk

>>>>

>>>>I'd be curious to garner your authoritative opinions as to the quality

>>>>of this campaign.

>

>>>>

>>>>--

>>>>/**

>>>>Stefan Magdalinski                             m 0370 67 70 58

>

>>>stefanisness [dot] org h 0171 580 0831

>>>>it's isness as usual...                                    **/



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Cait Hurley                                     0171 479 4420

Producer http://www.virgin.net                  ICQ:  1257510   

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