Re: Re[2]: UKNM: so net marketing types?

[Phil Gyford]

At 15:15 06/10/98 +0100, you wrote:

>1. I think the banner ads used as part of the promotion of Sky Digital were

>among the best UK-designed banner ads that I have seen. I found them

>amusing, creative, eye-catching and absolutely clear in the point they were

>trying to make.


Ahhh, I wasn't aware we were talking just about banners, but about the Sky

interstitial and lots of logos which Stefan originally posted at the start

of the thread.


>2. As someone with a long-standing appreciation of art and many forms of art

>I found nothing offensive in the manner of their design. I am of the opinion

>that form and function are inextricably linked and that to try to elevate

>art (or even design) as some kind of higher ideal is the kind of elitist

>crap that should have been abolished with the Victorian era.


Good-oh. But this is about banners again, which I wasn't talking about. I

did find the design of the interstitial (well, the fact it existed)

offensive, but I'm not sure what this has to do with art.


>I am moved by beauty, compassion, humanity, courage, wisdom and many other

>high ideals. But I am NOT moved by web site design any more than I am by

>toilet paper design, but I appreciate when both jobs are done well and

>irritated when either is done badly.


I didn't say you should be moved by Website design more than anything else.

I just thought you should be moved by it more often than you implied by the

phrase "difficult to be personally moved" considering it's the industry in

which you work.


>Am I in the wrong business? That's my bloody business and nobody else's but

>my shareholders' and clients'. Or have I missed someone's attempt at

>imposing some kind of cabal on membership of the kewl net community?


I must have missed it too.


>I thought this list was about net marketing. So why all the moany groany

>when we talk marketing?


I seem to recall plenty of things I haven't moaned about on this list. I'm

currently moaning about one particular event which I feel was done badly.

Apologies if list etiquette doesn't allow criticism of any campaigns, but I

didn't realise this.


>3. As a buyer of banner advertising impressions, and sometimes of banner

>creative, my professional opinion is that these banners ought to have

>created a positive response both in terms of building brand equity and also

>of generating response. I can't vouch for how honest the people behind the

>campaign are, but they tell me the response (by click-through rate) exceeds


>5%. Seems like a good result to me. As to the brand raising, don't suppose

>it has been measured.


I'm sure, but I wasn't talking about banners. So fair enough.


<stuff snipped cos I should really get on with work, and I'm done arguing>


>Again, I hate to be the source of anyone's depression. I few hours spent in

>the real world, or experimenting with a sense of humour, might help any

>others afflicted.


Oh, I see, you were joking when you said you liked it. That's alright then.

Sorry for the confusion!


Phil