Re: Re[2]: UKNM: so net marketing types?

[Felix Velarde]

On 6/10/98 I read (from Ray):


>I am moved by beauty, compassion, humanity, courage, wisdom and many 

>other high ideals. But I am NOT moved by web site design any more than I 

>am by toilet paper design, but I appreciate when both jobs are done well 

>and irritated when either is done badly.


Balzac would have hated you, Ray!


Good design is about the effective fulfillment of function. Great 

design seduces too. I like having a business partner who produces 

seductive work. And I like the fact that some clients will pay for 

that skill because they believe that relationship marketing (for that 

is what we are doing with web stuff) can be enhanced by seductive 

packaging. You're right though, it is an unbalanced partnership - 

functionality can be successful without form, whereas it is difficult 

to have success based on form without functionality. But isn't life 

about making your environment more pleasing? Or should we all live in 

'50s tower blocks? And does your point of view not decry brand 

advertising altogether in favour of direct marketing?


Best wishes


Felix


(who has set up his email programme so it displays in Gill Sans, 

because it's easy on the eye)


Felix Velarde


Managing Director Head New Media


[ success is about interaction ]

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