Re: Re[2]: UKNM: so net marketing types?

[Nick Suckley]

Did you realise McCann and Lowe are owned by the same parent company -

Interpublic!


Suckley Media

Independent media planning for the net

nick [dot] suckleyvirgin [dot] net

0171 286 2575


-----Original Message-----

From: Felix Velarde <

felixhead-newmedia [dot] com

>

To:

uk-netmarketingchinwag [dot] com

 <

uk-netmarketingchinwag [dot] com

>

Date: 06 October 1998 14:27

Subject: Re[2]: UKNM: so net marketing types?



>There seem to be two schools of thought: the McCann-Erickson argument

>- it doesn't matter as long as it's profitable, and the Lowe

>Howard-Spink argument - creative excellence breeds success.

>

>I know that it means that such an agency will never be the biggest

>agency in the world, but it does have the opportunity to a) be the

>most creatively focused, and b) the ones who enjoy their work the

>most. And it does seem to work. IPG have, naturally, hedged their

>bets. Maybe Sky should have done too.

>

>On 6/10/98 I read:

>

>>PC Display aesthetics aside, we should of course continue to argue

>>the toss.

>>However, whatever individual industry opinion about the Sky

>>campaign, it worked.

>>In fact it did extremely well on CTR alone.

>

>Felix Velarde

>

>Managing Director Head New Media

>

>[ success is about interaction ]

>[ voice  + 44 (0) 171 737 7579 ]

>[ http://www.head-newmedia.com ]

>

>