Re: UKNM: Price matching

[Ray Taylor]

Localised pricing will become a serious issue next year when the civilised

nations of Europe adopt the Euro alongside their domestic currency. There is

no obligation to have a single price across Europe, but given the easy

comparison (all prices must be quoted in both currencies) it will be

difficult to avoid in many cases.


As shopping online increases it will also become difficult to justify

localised pricing and easier to compare prices between competing outlets.


But as with everything else no doubt many players will hold on to the bitter

end.


Note to moderator: I'm not an expert in marketing but I presume that pricing

strategies does fall within the remit of marketing strategy, and therefore

is relevant to this list. Feel free to hold this message if not.


Ray Taylor

NMC/Apdlan



-----Original Message-----

From: Elizabeth Van Couvering <

evcexcite [dot] com

>

To:

uknmchinwag [dot] com

 <

uknmchinwag [dot] com

>

Date: 07 October 1998 18:04

Subject: UKNM: Price matching



>Just a curious note -- one of the employees at the Excite office has taken

>it upon himself to find out whether high street brands will continue their

>price-matching policies for online -- John Lewis say yea, Dixons say nay.

I

>wonder what the future holds?

>

>E.