Re: UKNM: Streams of Conciousness

[Stefan Magdalinski]

Bill Thompson wrote:

> 

> At 17:13 08/10/98 +0100, you wrote:

> >As a new-media revolutionary, I find this a fairly entertaining piece

> of

> >old-media people totally failing to get it.

> >

> >"Linking to content is theft!"

> >

> >

> >http://www.wired.com/news/news/business/story/15486.html

> 

> As the story points out, people like broadcast.com are pissed off

> that web users are just linking to their video streams and missing

> the ads.  Of course our very own BBC has got round this by

> putting a good 30 secs of advertising^H^H^H^H^trailer  - got

> to be accurate here! - at the front of every news broadcast

> on news.bbc.co.uk

> 

> presumably nobody there has realised what the >> button does on

> RealPlayer...


The thing that gets me is that it would be so easy to hide the content

behind a cgi that generated a one-time only URL for the content, making

such linking fail, and then you put your beloved banner on the 404 page

(with the appropriate new link); the end result of the article was that

it just demonstrated how clueless technologically  those people were. 


and I was hoping to have a bit of debate about new marketing strategies,

but all I got was silence. 


stefx


> 

> Bill

> 

> ~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~

> Bill Thompson     +44 (0) 1223 245963

> mobile:  0411 557361    http://dspace.dial.pipex.com/bill/

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Stefan Magdalinski                             m 0370 67 70 58

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