UKNM: Free vs paid for ISPs

[Nick Suckley]

Here's an interesting one that will be familiar to those who have worked in

traditional media. From an advertisers point of view, does an ad impression

bought on an ISP offering free access have less value than an impression

bought on an ISP where access is paid for?


I know it's dredging up the old free vs paid-for newspaper/bulk sale vs full

price publication debate but I'd be interested to know people's views.


My view (for what it's worth) is that there is always a difference in

consumers perceptions between something free and something that has a cost

attached (whether that cost is time or money). The killer here is whether

the difference is so slight it makes no difference.


Suckley Media

Independent media planning for the net

nick [dot] suckleyvirgin [dot] net

0171 286 2575