Re: UKNM: Egg.com website

[Steve Bowbrick]

Egg:


1. Feels oddly like the end of a (very short) era - the last of the dreamy,

abstract brands (Goldfish, Orange and so on). As nouns go, 'egg' is loaded

with useful connotations but points to a certain desperation - 'banana'? 'chisel'?

'pillow'? 'wallaby'?


2. Gorgeous, up-to-the-minute customer-centred execution rather undermined by

the fact that the site actually delivers nothing - sign up for a savings

account or a loan and you run it over the phone or in the post - like all the

others. Presumably this is coming in 2.0 but then the big portraits will have

to go - imagine wading through that lot to check your account balance!


3. Terrific to see otherwise staid brand addressing the wobbly edge of

customer interaction so seriously - Pru's investment is substantial and it's brave

to be one of the first to have a go while your competitors wait for yout fall on

your face - I hope it's not a mis-selling scandal that brings them down - to be

mis-sold an investment by an Egg would be a real indignity.


s

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Steve Bowbrick                                    Webmedia Group

0171 292 5545                                       0468 257 570




http://www.webmedia.com/steve

stevewebmedia [dot] com (mailto:stevewebmedia [dot] com)

http://www.bowbrick.com - he's very advanced for his age...