Re: UKNM: AdFilter - The death of ad-banners?

[manou]

Philip:


I whole heartedly agree on your conclusion regarding ADfilter.  The case

here is highlighted by one very important factor that does not exist in

such rapid form in traditional channels: interactivity.  With eCommerce

being acknowledged by many as the 'real' way to make money, online sales

will suffer if ADfilter takes hold.  Additionally, banner advertising in

general will also suffer, especially at a time when banner advertising

income models are changing, (eg. clickthroughs are fast becoming uselss as

a sales pitch), and interactivity is deemed as the best way to get user

attention.  In conclusion, the average punter is unhappy about two things:

intrusive advertising and slow Internet service.


If users are educated well by the folks at ADscience, that "ADfilter saves

you valuable time, money and sanity"...we are in trouble.  On the other

hand, if we start getting truly creative (re: interactive) with banner

advertising - we can override the Adfilter threat...finally, with

technology, we can at least attemt to wipe out "time and money" from the

equation..."sanity" is up to us and the creative process.


Manou Marzban

Director of Marketing - BiblioTech

0171 460 4647

email:

manoupostmaster [dot] co [dot] uk