Re: UKNM: Free vs paid for ISPs

[Jim Sterne]

At 01:33 AM 10/15/98 , Steve Bowbrick wrote:


The question was whether punters on a free service

are worth more or less than those on a paid ISP.


>This is silly. It's a matter of habit. We're accustomed to paying for

>access so it will take a while for free to become the norm. However, once

>it does, captains of industry will be lining up alongside yoof and grannies

>for the free stuff 


You're right, Corporal, but there's another reason this

discussion falls into the silly bin. "Free" means that

I filled out a form. "Free" means the ISP knows a lot 

about me - like where I surf and what I click on. My

ISP has more clickstream data about me that anybody else.


Now THAT is spinning copper wires into gold for advertisers.


Hello? Yes, I'd like to show my banner to people who live

within five miles of any Uncle Whimpies Upscale Shrimp 

Palace, who hang out on football Web sites and have been 

shoppping for a new car. My banner just happens to be an

opportunity to win a new Range Rover and a pair of tickets to 

the next World Cup with every purchase of Uncle Whimpies

Cajun Popcorn.


Take my money, PLEASE!


---------------------------------------------------------

Jim Sterne              Target Marketing of Santa Barbara

jsternetargeting [dot] com

                   www.targeting.com

Author, Speaker, Consultant               +1 805-965-3184

Internet Marketing & Customer Service Strategy Consulting

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