Re: UKNM: AdFilter - The death of ad-banners?

[Jamie Unwin]

I agree with Darren, as web sites get more graphically rich and speeds get

faster a 22k banner ad is not a terrible intrusion on my page (OK I know

this is controversial, and I as much as anyone don't like site with huge

pointless graphics, but we aren't using 14.4k modems and Mosaic anymore)


But those popup windows, horrible....


(a) They have a habit of crashing browsers (ok, not as often any more)

(b) The next time you open a window it is the size of the pop-up

(c) They just get in the way on a small monitor


Now if people are annoyed by banner adds, then using a pop-up window as

part of your campaign, would be like doing a traditional mail based

mailout, but instead of a coupon and a letter in the envelope, the recipent

finds a mousetrap !


Surely the idea of markerting is not to upset your target audience


I think that pop-up are going the same way as frames anyway (ie. dieing out)


jamie


>> I don't believe that users are concerned by banners.

>

>As a user, you're right, banners don't particularly concern me.

>

>But pop-up window ads do.


[snip]


>Personally, I find them an unwelcome intrusion.

>

>Darren Wallace, Marketing Manager

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Jamie Unwin :

jamienml [dot] guardian [dot] co [dot] uk

 :  http://www.guardian.co.uk

The Guardian : 3-7 Ray Street, London, EC1R 3DJ : Tel. 0171 713 4469

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