Re: UKNM: BOUNCE uk-netmarketing

[Ray Taylor]

Darren Wallace <

darrencommercenet [dot] org [dot] uk

> replied to mine:

>

>The ATM?

>

>>What new technology has ever, or could ever, abolish the need for customer

>>service?


On the contrary, the introduction of ATMs is an excellent example of

technology being used to provide a higher level of customer service and at

the same time increasing customer expectations. Until ATMs were introduced,

people expected to have to queue up in a bank between 9.30am and 3.30pm to

get at their money whereas now they expect to go no further than their

nearest hole in the wall, want telephone banking 24 hours a day, etc.


Far from abolishing customer service, ATMs have helped create an environment

where customer service must reach new heights for businesses to continue to

be competitive.


Ray Taylor

NMC/Adlan

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