Re: UKNM: Three cheers Amazon UK

[Trevor May]

Ray Taylor wrote:


> But I think the thing that impressed me most was the integrated invoice

> and address label, printed on a single sheet of A4 so that the label,

> complete with barcode, could be peeled off and stuck on the package.

> Online commerce is all about the back end logistics.


Yes, I was impressed by this too. Actually, both Amazon.com and

Bookpages have been doing it for some time. I'm not sure who did it

first, although I know who I'd place my bet on.


I wasn't so sure about the squishy mouse I received from them on their

launch though. How's a flexible representation of my much loathed

desktop rodent supposed to relate to online book selling again?


Maybe because they knew that people would toss it at colleague's heads

across the office who would then pick it up and react, "Mmm.

amazon.co.uk," and trip off to their workstation to buy books. A kind of

Isaac Newton effect I guess.


My, Amazon really do have it all figured out.


Have a good Halloween folks,


Trevor May

trevorre-flex [dot] com

7 Ransome's Dock      http://www.re-flex.com/

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