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Subject: UKNM: customer email
From: Stefan Magdalinski
Date: Wed, 27 Oct 1999 10:56:43 +0100

a query:

anyone got any stats for how many customer emails typical ecommerce
sites get?

I know this is hard to define, so I propose another spurious measure:

talkback ratio: total of customer-originated emails over total pageviews

maybe that should be unique users rather than pageviews, but I suspect
there's a fairly stable range of values for this figure, across a number
of sites.


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