Re: UKNM: desert island sites

[Ruth Stone]

Hi Fiona


I think there are two key problems with WAP uptake.


The first is that, despite a relatively high penetration of WAP enabled

phones, the average consumer doesn't know how to use the services available

or where to find them.  A historic example of a similar model is the BBC

which was started as a purely commercial venture by Marconi to encourage

radio sales - however it took a national state of emergency - in the form of

the general strike of 1926 to expose the power of the medium.  In a far more

corwded marketplace the WAP service providers need to educate and encourage

the uptake of their services to ensure consumers and businesses see their

mobiles as more than a phone.


Second, the majority of services that are being offered via wap are

simultaneously being offered through the longer established and more common

text messaging services on older and current phone models.  Meaning the 'if

it aint broke.....' scenario is also at play.


A client of mine is one of the old technology competitors in this feild and

would be happy to provide comment and information for your article if you

require it.


Ruth



>

From: "Fiona Campbell-Howes" <fionaquinquireme [dot] com>

>

Reply-To: uk-netmarketingchinwag [dot] com

>

To: <uk-netmarketingchinwag [dot] com>

>Subject: Re: UKNM: desert island sites

>Date: Mon, 2 Oct 2000 11:13:41 +0100

>

>www.newsnow.co.uk - superb news aggregation site with tech bias

>www.moreover.com - news aggregation with a wider spread

>www.google.com - no other search engine comes close

>www.whatis.com - definitions of thousands of tech terms

>www.howstuffworks.com - does what it says on the tin

>www.ntk.net - funny *and* clever

>www.theonion.com - funny

>www.amazon.co.uk - never had a problem with them

>www.guru.com - for advice on freelance work and lifestyle

>www.theregister.co.uk - IT news with bite

>

>While we're on this subject, I'd be interested to know what those with WAP

>phones are using them for.  Am writing an article on why WAP isn't all bad,

>and I'm interested in hearing of any WAP sites that people use and are

>happy

>with.


[Sam says: msg chopped]



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