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Subject: UKNM: WAP
From: Michael Reidy
Date: Wed, 4 Oct 2000 15:03:17 +0100

Have a look at Stewart Alsop's column in the current Fortune magazine for a
real business-technophile's view of WAP.
http://www.fortune.com/fortune/technology/alsop/0,5238,55251,00.html
<http://www.fortune.com/fortune/technology/alsop/0,5238,55251,00.html>

This man is no Luddite, but runs a VC company and is a serious proponent of
digital technology.

Michael

Michael Reidy
Marketing Director & Online Media
Bespoke Publications Ltd
7 Eastgate
Banstead
Surrey SM7 1RN
England
T. + 44 (0)1737 215200
F. + 44 (0) 1737 356433


-----Original Message-----
From: Ruth Stone [ruthstoneukathotmail [dot] com (mailto:ruthstoneukathotmail [dot] com)]
Sent: Monday, October 02, 2000 5:21 PM
To: uk-netmarketingatchinwag [dot] com
Subject: Re: UKNM: desert island sites

Hi Fiona

I think there are two key problems with WAP uptake.

The first is that, despite a relatively high penetration of
WAP enabled
phones, the average consumer doesn't know how to use the
services available
or where to find them. A historic example of a similar
model is the BBC
which was started as a purely commercial venture by Marconi
to encourage
radio sales - however it took a national state of emergency
- in the form of
the general strike of 1926 to expose the power of the
medium. In a far more
corwded marketplace the WAP service providers need to
educate and encourage
the uptake of their services to ensure consumers and
businesses see their
mobiles as more than a phone.


[Sam says: msg chopped and subject changed to make it more relevant]

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