RE: UKNM: WAP

[Ben Hunt]

Yes, there was an article in October's '@' createonline mag...


Titled "Waiting for 3G", it's a transcript of a seminar/chat between

Ericsson's marketing director, Steve Walker, and a dozen

marketing/creative/tech folk plucked from London nm agencies. I won't type

out the whole thing, try and get hold of it (they haven't published it on

the site, which they should), but here's an excerpt:


"<Walker> WAP, in combination with GPRS, is extremely powerful; the two

really compliment each other well. So if you read anywhere in the press that

GPRS is going to replace WAP, it is totally and utterly wrong. That's like

saying apples are going to replace oranges. It ain't true...


...


I do get a little frustrated, because what people are doing is measuring the

underlying technology, rather than measuring the services which will be

deployed by the technology. WAP is in its absolute infancy."


: )B


Ben Hunt

Producer

Poulternet

ben [dot] huntpoulternet [dot] com

www.poulternet.com

0113 383 4200

direct: 285 6469


-----Original Message-----

From: Marcus Exall [

marcus [dot] exalladvertwizard [dot] com (mailto:marcus [dot] exalladvertwizard [dot] com)

]

Sent: 04 October 2000 10:59

To:

uk-netmarketingchinwag [dot] com

Subject: RE: UKNM: WAP


Despite the success of i-mode in Japan, my friends in Tokyo informs me that

WAP is actually a far better protocol for development of the mobile

internet.  The reason that i-mode has been successful is not the technology

but the marketing by NTT DoCoMo.  The think that WAP seems to be missing at

the moment is the delivery platform and decent handsets.


Anybody else got info on the 'let's not write WAP off just yet side of

things'?


On of one my friends who develops i-mode sites will be coming to the UK

sometime in November.  If there is interest from the list I will ask him if

he will lend us the benefit of his experience over a beer.  Any takers?


Regards


Marcus Exall


[Sam says: msg chopped]



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