RE: UKNM: WAP

[Darren Baxter]

I'd suspect that the killer app will be email and personalised content.


A combination of the 2: set up your email & choose your content that will be

delivered to your wap email addr each day/week/ etc.


The current WAP offering is too much like hard work to browse the web, so I

believe that any rewarding experience would have to be personalised,

interactive and most importantly require as little key-pressing as possible.


Darren Baxter


-----Original Message-----

From:

ownerchinwag [dot] com

 [

ownerchinwag [dot] com]On">mailto:ownerchinwag [dot] com]On

 Behalf Of Sharon

Hegarty

Sent: 04 October 2000 14:02

To:

uknmchinwag [dot] com

Subject: RE: UKNM: WAP



Managing expectations comes to mind!!

Having been in telecoms for most of my career Ive seen the evolution from

analogue to digital and then the explosion of SMS and mobile data which I

was marketing back in '96 and thought was the most exciting thing at that

time.


[Sam says: msg chopped]



~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~

 looking for useful books about the new media biz?

 check out the UKNM books page for some suggestions:

 http://www.chinwag.com/uk-netmarketing/books.shtml

 Email suggestions to:

helpchinwag [dot] com

~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~

  To unsubscribe or change your list settings go to

http://www.chinwag.com/uk-netmarketing or

helpchinwag [dot] com