Re: UKNM: Yahoo! (and then some)

[Ruth Stone]

Glad to hear that Yahoo continue to go up in your estimation Tim.   If you

want to hear more about them first hand Catherine Taylor, their Marketing

Director for UK & Ireland speaks at the IDM lunch on 23 November.  Should be

interesting to compare their approach to marketing across the various

territories.


Ruth


>

From: "Tim Ireland" <timdesignercity [dot] com>

>

Reply-To: uk-netmarketingchinwag [dot] com

>

To: <uk-netmarketingchinwag [dot] com>

>Subject: UKNM: Yahoo! (and then some)

>Date: Tue, 3 Oct 2000 14:33:55 +0100

>

>I've said it before, and I gonna say it again - Yahoo have really cleaned

>up

>their act of late.

>

>This was a bit of a bunger, though:

>"Yahoo!'s newest ads have evoked angry responses from some college students

>nationwide.

>The ads, promoting Yahoo! messenger and Yahoo! mail, were designed as part

>of a campaign targeting college students. The ads were distributed to

>college newspapers nationwide, said Jackson Holtz, Yahoo! spokesperson.

>They

>were designed to be kind of quirky, edgy, and different, he said.

>

>However, Yahoo!'s first ad, "Stoney- get over here quick! She's about to

>take her top off. - Bob," was one that did not impress some Ohio University

>students."

>

>http://thepost.baker.ohiou.edu/archives3/oct00/100200/news1.html

>

>Tim Ireland

>Director of Marketing

>www.designercity.com



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