RE: UKNM: Online Coupons?

[Darren Priest]

Justine,


Some ideas:


Tie to a "real world" membership scheme, something like a Blockbuster or

Electronic Boutique loyalty card, so that the voucher has to be used with a

card in the shop, and hence can be traced: one use per card. Can use this

approach to then drive up membership: register first before receiving the

voucher.


Include a "use by" date. If it's to be used over a month or so, create

different voucher designs for each week, that staff can be made aware of,

which limits to some extent photocopy abuse.


Limit ability to print: create a link to a pop-up console that displays a

"Specimen" voucher (i.e. no browser toolbars), and include JavaScript that

inhibits right mouse click functions, so after one "print" action, the

voucher isn't displayed again, just a message: "on no you don't smarty

pants". Also prevents those in the know from just "print screening", as the

actual voucher isn't displayed, just the specimen one.


Or, have the vouchers in-store, and not printed at all. You register online,

which adds you to a list of eligible names and addresses, and have that list

accessible and in-store so that users can be "checked off", and the list

updated.


If you have to print, control the printing process. Link up with a national

or regional paper/s depending on target territory, or a specific brand of

petrol station (if the majority of your target market are car users),

distribute through them, and use email to advertise the voucher's

availability.


As far as the photocopy brigade goes though, at the end of the day, if your

client's still making money on each item despite the voucher, then all

he/she's got to worry about is increased sales!


Take the US McDonald's route to vouchers (sorry to mention the BigM - can't

stand them myself) which includes accepting all vouchers from competitors as

well as their own. Although obviously they cost nothing to make... and have

no nutritional value... and just create more "Stepford" users... so they can

afford to... and... oh... doh! (caveat, ahem, "alledgedly")


Hope this helps! :-)


Darren


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darren priest

commercial projects consultant


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-----Original Message-----

From: Justine Koder [

jkoderignitionmg [dot] com (mailto:jkoderignitionmg [dot] com)

]

Sent: 04 October 2000 12:21

To:

uknmchinwag [dot] com

Subject: UKNM: Online Coupons?

Importance: High



Dear all


Can anyone help?


One of my clients is interested in e-mailing coupons, so recipients can

print them off and take them into shop to redeem. However they only want

each recipient to have one coupon.


So, is there any way to limit the number of times a 'coupon' can be printed

from an e-mail?


I suppose in a way I'm looking for a 'this coupon will self-destruct after

use' option


Also if it is possible to do the above is there any secure way of ensuring

the unscrupulous don't just photocopy it - a security code won't help cos

there's too many retailers who aren't linked


Please e-mail me on or off-list.


Thanks


Justine


--

jkoderignitionmg [dot] com

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