Re: UKNM: are .com domains necessary for startups?

[Tim Ireland]

.com is an international domain - and the 'Park Avenue' of same. If your

site presents information and/or promotes/sells goods to an international

market, then you should start with a .com and move on from there... also, if

you have a brand that is well known, the chances are much higher that

someone will take a punt on www.brandname.com first.


.net etc. are only necessary (IMO) as extra coverage if you have a vested

interest in securing your brand online.


.co.uk (or the equivalent for your country) is needed to target local

traffic, primarily because of the boost to search engine ranking (local

search engines and directories often give priority to local domains when

users launch a search for local sites).


SIDEBAR - The Australian market is particlularly insular with regards to

domain names. Most companies are only allowed one, and it's almost

impossible to get listed in a local SE or directory with a domain ending

with the local suffix (.com.au)


Tim Ireland

Director of Marketing

www.designercity.com



~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~

 looking for useful books about the new media biz?

 check out the UKNM books page for some suggestions:

 http://www.chinwag.com/uk-netmarketing/books.shtml

 Email suggestions to:

helpchinwag [dot] com

~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~

  To unsubscribe or change your list settings go to

http://www.chinwag.com/uk-netmarketing or

helpchinwag [dot] com