UKNM: Got any stats gov?

[Terry Kendrick]

Anyone feeling generous enough to point me in the direction of research

which shows how people-who-actually-bought-online came to the website?  I'm

interested in the relative importance of search engines and off-line

marketing.    I have this feeling that search engines are good for getting

"clicks" (so may be good for some incredibly general awareness building)

but are not an important part of the sales process.   I'm interested in

those who bought -  not just those who visited a site. 


I'm only really scaling up from mine and a couple of friends' experience so

would be grateful for any hard data here.  Absolutely all of our purchases

were without the aid of a search engine.  Is this unusual or typical?  Any

calls on the  most effective relative spend on online / offline marketing?

How are our e-metrics doing?


Terry



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Find out more about Terry from his website 

http://www.terrykendrick.co.uk

(updated September 2000)

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