RE: UKNM: Viral marketing

[Jonathan Phillips]

Hi Tia,


at Refresh (http://www.refreshmagazine.com), a site that we manage, we ran a

viral add-on to our recent competition for videos of The Sixth Sense.

Entrants to the competition were given 1 extra entry per friend they told

about the competition. Each friend was then sent a brief email (with the

referrer's name in the 'from:' field) with an invitation to visit the

competition. A dead simple system.


Result: 7 times the average number of entries for the competition - enough

said!


You can see the system in action at http://www.refreshmagazine.com/scooter/


Hope that helps.


Jonathan

@ REFRESH

_______________________________________

   J o n a t h a n   P h i l l i p s

Twelve Fifty One Communications Limited

phone: 01242 702011   fax: 01242 705310

email:

jp1251pr [dot] com

_______________________________________



  > -----Original Message-----

  > From:

ownerchinwag [dot] com

 [

ownerchinwag [dot] com]On">mailto:ownerchinwag [dot] com]On

 Behalf Of tia

  > norris

  > Sent: 10 October 2000 09:53

  > To:

uknmchinwag [dot] com

  > Subject: UKNM: Viral marketing

  >

  >

  > Thanks a lot Steve.  The hard copy would be good - I'll email

  > my fax number

  > across later.

  >

  > Re: viral marketing - do you - or does anyone else have any opinions of

  > articles about the effectiveness of the various means of viral employed?

  > For example, sending around games, "messages from a friend", free prize

  > draws (the more people you pas the message to, the more entries

  > you get),

  > etc etc.

  >

  > In fact, a list of all the viral tools possible would be really helpful

  > because I'm feeling exceptionally brain dead today...

  >

  > Tia


[Sam says: msg chopped]



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