UKNM: Viral marketing

[tia norris]

Thanks a lot Steve.  The hard copy would be good - I'll email my fax number

across later.


Re: viral marketing - do you - or does anyone else have any opinions of

articles about the effectiveness of the various means of viral employed?

For example, sending around games, "messages from a friend", free prize

draws (the more people you pas the message to, the more entries you get),

etc etc.


In fact, a list of all the viral tools possible would be really helpful

because I'm feeling exceptionally brain dead today...


Tia



-----Original Message-----

From: Steve Bowbrick [

stevewebmedia [dot] com (mailto:stevewebmedia [dot] com)

]

Sent: 06 October 2000 16:58

To:

uk-netmarketingchinwag [dot] com

Subject: Re: UKNM: help! web research needed!



On your points:


1. MMXI rank 2-17 sites (a pretty broad definition of teens...) in

order of their demographic focus - i.e. what proportion of the sites'

users (derived from the MMXI panel which is skewed towards home use)

is within the specified age range. Here is a story about the latest

numbers from the Express.


http://www.lineone.net/express/00/08/27/city/m0500-d.html


I have hard copy of the table cited in the story (which wasn't in the

online version). If you want a copy, let me know and I'll fax it to

you.


2. Can't help.


3. On viral growth, we have a very simple case study up and running

at another.com - c.4,000 new registrations per day in the absence of

advertising or marketing activity.


s


PS Declaration - this post conceals a stealth plug for another.com,

which is the number 1 UK-based site in the MMXI table.


At 11:39 am +0100 4/10/00, tia norris wrote:

>Hi

>

>Hmmm ... I've got a Client who needs statistical evidence to prove that

>water is wet ....can anyone help by telling me where I might find some

>research data on the following:

>

>1.  Top 10 UK teen websites.

>2.  Teens like games! (download or play on site)

>3.  Viral marketing works to build awareness and drive site traffic (I need

>a case history or two)

>

>Can anybody help?  All our nice creative ideas will be lost for lack of

>proof if I can't back up what I'm saying!

>

>Thanx

>

>Tia


--

http://another.com - take control of your identity @ another.com - now

on your mobile phone too!


Work at another.com:

http://www.another.com/help/en/jobs_ext.htm for details.

steveanother [dot] com (mailto:steveanother [dot] com)

        +44 7768 257 570       +44 20 7813 5001

text me:

stevesms [dot] another [dot] com (mailto:stevesms [dot] another [dot] com)

~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~

 looking for useful books about the new media biz?

 check out the UKNM books page for some suggestions:

 http://www.chinwag.com/uk-netmarketing/books.shtml

 Email suggestions to:

helpchinwag [dot] com

~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~

  To unsubscribe or change your list settings go to

http://www.chinwag.com/uk-netmarketing or

helpchinwag [dot] com