re: UKNM: Search Engine Listings - Software or not?

[salinka]

terry,


ben's advice is spot on! when i was working with the guide marketing group

at

www.about.com, we often advised our guides not to use the software. they

submit

to erroneous sites and many of the search engines reject submissions.


the best thing you can do is to optimize your keywords & meta-tags and

submit

by hand. you can use some of the software to report your positioning. chris

sherman, about's search engine guide has a few tips on how to optimize.


check these pages out where he has the various tools and tips listed:


http://websearch.about.com/internet/websearch/msub2-m03.htm

http://websearch.about.com/internet/websearch/msubmenu2.htm


danny sullivan's site, http://www.searchenginewatch.com as well as chris'

site

are excellent resources to learn about the latest trends in search engine

rankings and operations.


another tip is to check out your competitors and see how they are ranking.

look

at their source code & read their tagging. take the keywords and see if

where

they come up in the top engines.


optimization is an ongoing process.


good luck!


sally

~~~~~~~

sally krumholz

senior producer

m|b interactive - new york



[Sam says: msg chopped]



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